If you have a product to sell through an eCommerce site, it is very important that you optimize your site to the maximum with eCommerce SEO. If you are not familiar with SEO it is the short form of Search Engine Optimization. In other words, you must optimize your site for search engines through SEO efforts, so that your site is more search engine friendly, and ranks higher on search engines. In order to do that, you will have to follow the simple rules laid out by major search engines, such as Google, Yahoo, and Bing,
What is SEO?
There is nothing mysterious about search engine optimization and ranking. Search engines use a concrete set of rules for retrieving search results and ranking a site on their search result page. Think of the World Wide Web as a big library, and all the sites as books. Search engines have crawlers or robots that get all the information about all the pages that has ever been published on the World Wide Web.
The search engines must know what is inside every site to efficiently serve their searchers, or customers. In order to efficiently retrieve the results a searcher is looking for, search engines also have to know what their searcher is looking for. The more accurate results they can produce, in a shorter period of time, the more likely it is that the searchers will keep coming back to that particular search engine. For example, Google allows the searchers to look for a website through a key word or a key phrase. Google then matches these keywords or key phrases with the information it has based on the information found on the websites.
On page and off page SEO optimization
How do the search engines know if the site matches the searchers needs? The first thing the search engines look at is the “title” of the page, quite similar to the title of a book. The title tells the search engines about the topic of the website. This is one very important aspect of an “On page” optimization that an agency or individual providing eCommerce SEO services must consider seriously when optimizing a site for the search engines. There are several other Meta data of the site, such as the description, keywords, and tags that must also be optimized for the search engines.
There are also other aspects of eCommerce SEO that has to be considered, which includes promoting the site online. These SEO efforts are known as “Off page” optimization or online marketing. Off page optimization ensures that the site’s visibility and site visits are increased.